Background: Georgia Turf Specialists sought to transition from a basic DIY website to a professional, branded online presence. Their goal was to mirror the recognizable white with green 'GTS' text branding from their service trucks.
Strategy:
- Bespoke Design Process: We engaged in a tailored design journey with GTS, moving away from generic templates to a custom-built website that reflects their unique brand identity.
- Branding Integration: The new site features a white and green color scheme, echoing their trucks' design. Bringing in a plethora of green and white allowed us to keep the design simple yet professional. Our goal was to make it pop out at the user while
- Upgrade from DIY: Transitioning from a DIY platform, we focused on a professional, clean, and user-friendly interface to enhance credibility and user engagement. Using modern statics and strategies, we were able to make the website look inviting and clean, but also built a user interface that encourages the user to submit a lead generation form prompting GTS to gain more business.
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Results: The launch of the new GTS website marked a significant upgrade in their digital presence:
- Enhanced brand consistency across online and offline platforms.
- Positive customer feedback on the ease of navigation and professional look.
- Increased online engagement and inquiries.
Conclusion: The bespoke website not only improved GTS's online presence but also strengthened their brand identity, resonating with clients and enhancing their market position.
